Bird Street, an under-utilized side road that branches off of London's iconic Oxford Street, has been transformed into the city's first "Smart Street" -- a shopping lane packed with environmentally-friendly and cutting edge technology that's encouraging shoppers to spend more.
This forgotten London alley way is now home to a revamped retail space, offering consumers an immersive shopping experience. The lane way provides shoppers with a chance to see and experience the 500 businesses that make London's west-end so unique. Featuring bright colors, high-tech gear, and pavement that generates energy as it is walked across, this pedestrian-powered road aims to represent the future of retail. In addition, this public space offers temporary real estate to vendors who can't afford London's high priced permanent spaces, helping to paint a more niche, environmentally responsible future for this shopping capital.
Retail-Focused Smart Streets
London's Intelligent Bird Street Features Pedestrian-Powered Retail
Trend Themes
1. Smart Street Retail - Transforming unused city spaces into pedestrian-powered retail environments using environmentally-friendly and cutting edge technology.
2. Immersive Shopping Experience - Creating unique and memorable shopping experiences by incorporating technology and design in retail spaces.
3. Temporary Retail Spaces - Offering temporary real estate to vendors in high-priced urban areas to create more niche and environmentally responsible retail opportunities.
Industry Implications
1. Retail Industry - There are opportunities in the retail industry to incorporate smart technology and design to create unique shopping experiences and environmental sustainability.
2. Real Estate Industry - Temporary retail spaces can be designed to create niche shopping experiences in high-traffic urban areas, thus opening new opportunities for the real estate industry.
3. Technology Industry - Cutting edge technology can be incorporated into retail spaces to create energy efficient and eco-friendly shopping environments, thus creating opportunities for the technology industry.