Having received its Food and Drug Administration approval, Lia Diagnostics finally announced that its innovatively sustainable biodegradable pregnancy test is now available to consumers. The product itself is made "from the same plant fibers used in most toilet papers." Unlike other tests, Lia's does not contain any plastic or glass. Determined as "over 99% accurate" and "ultra-discreet," the flushable test w
Lia Diagnostics received funding for its innovation back in 2017, eventually receiving backing from Dreamit, Robin Hood Ventures, and Ben Franklin Technology Partners. This points to the growing industry consciousness of sustainability and the interest in biodegradable materials that won't make consumers "choose between privacy, accuracy or mother nature," as founder Bethany Edwards shared in an email announcement about the launch of the product. According to the company "this is the first time in 30 years that the pregnancy test has seen major innovation."
Flushable Pregnancy Tests
Lia Diagnostics' Biodegradable Pregnancy Test is Now on the Market
Trend Themes
1. Biodegradable Pregnancy Tests - The development of biodegradable materials in the pregnancy test industry creates an opportunity for sustainability-focused companies to disrupt the market.
2. Innovative Pregnancy Test Materials - The use of new, sustainable materials in pregnancy tests may spur further innovation in the industry, and presents opportunities for material science companies to disrupt the space.
3. Ultra-discreet Pregnancy Tests - The demand for privacy in pregnancy testing offers an opportunity for companies to develop even more discrete testing options, potentially through the use of new materials or technology.
Industry Implications
1. Sustainability-focused Consumer Goods - The development of biodegradable pregnancy tests presents an opportunity for companies within sustainability-focused industries to expand their offerings to include biodegradable and eco-friendly personal care products.
2. Material Science - The use of new, sustainable materials in pregnancy tests may spur further innovation in the industry, and presents opportunities for material science companies to disrupt the space.
3. Healthcare and Personal Care - The innovation in pregnancy testing materials and technology presents an opportunity for healthcare and personal care companies to develop new and improved testing options for consumers.