'Bingee' is a new app designed to help groups binge watch their favorite shows together. Since the rise of Netflix, binge-watching television series' has become a popular pastime. Now there is an app that turns a television marathon into a social experience.
Bingee is a group binge-watching app that can be used on an iPhone or iPad. Users can binge watch their favorite shows either by joining a public binge or setting up a private binge with friends. One the user has set up a binge group on a second screen, they can start marathoning their favorite series. Users can then chat back and forth as the show is going on for a social viewing experience.
The app is likely to appeal to millennial consumers who are looking for new ways to turn solo activities into social experiences shared with friends.
Group Binge-Watching Apps
The 'Bingee' App is Designed to Help Groups Watch Shows Together
Trend Themes
1. Group Binge-watching - Opportunity for developing more group-oriented features in binge-watching apps
2. Social TV Experience - Opportunity for creating apps that enhance social engagement while watching TV shows
3. Second Screen Viewing - Opportunity to integrate second screen experience in TV-watching apps or platforms
Industry Implications
1. Streaming Services - Developing group-binge watching features can increase user engagement
2. Social Media Platforms - Integrating TV-watching experience on social media can attract younger audiences
3. Communication Apps - Opportunity to integrate video/voice chat while watching TV shows in communication apps