In an effort to better entice advertisers to its platform, Bing Ads has introduced a new update that allows marketers to manage geo-targeted ads in a single bulk space. This new update will now let marketers adjust and view metrics from location targeting, ad schedule targeting, and device targeting all in one space. Previously, users would have to individually manage and monitor all these metrics in separate settings tabs pertaining to each campaign.
Ultimately, this update to Bing Ads focuses almost entirely on organization as Bing describes it as a "source of rich data for analytics."The Bing Ads updates also includes a new section that utilizes grids and filters to better manage metrics from age, gender, geographic location, time quarter, ad spend, and overall revenue.
Geo-Targeting Ad Management Tools
Bing Ads Recently Introduced an Updated Ad Management Tool
Trend Themes
1. Geo-targeted Ad Management - The integration of more advanced geo-targeting capabilities into ad management platforms presents an opportunity to create more personalized and localized advertising campaigns.
2. Unified Metrics Viewing - Updates that allow for the viewing and management of all ad campaign metrics at once can disrupt traditional segmented analytics practices and provide a more holistic view of advertising performance.
3. Data Visualization - Greater emphasis on charting and visualization of advertising data can provide a clearer understanding of aggregate advertising performance, as well as point to areas of improvement or untapped potential.
Industry Implications
1. Digital Advertising - The rollout of new ad management features, such as increased geo-targeting and unified metrics viewing, can disrupt traditional advertising practices and help digital advertisers more effectively reach their target audiences.
2. Analytics - The incorporation of data visualization techniques into ad management can disrupt traditional analytical practices by offering new ways to interpret advertising performance metrics.
3. Marketing Technology - Opportunities for innovative features such as unified metrics viewing can disrupt traditional marketing methodologies and improve advertising campaign efficacy.