Tourne de Transmission unveils its latest collection designed for the Spring/Summer 2020 season and it is entitled 'BINARY CONNECTIONS.' The capsule is informed with premium fabric materials including Japanese denim and Italian leather. The overall design theme is centered around humanity's "aversion to being pushed into binary relationships."
The seasonal range reworks traditional pieces including Haman towels and rugs into formal fashion silhouettes. The brand reworks the meaning of formal fashion through its uniquely structured jackets, trousers, coats, tops, and series of accessory designs. The concept of BINARY CONNECTIONS gathers from the "encrypted relationships we all share." The centered focus highlights analog technology with some designs that feature graphics that are exactly the source code from Facebook written in fonts that are true to the brand's design language.
Data-Informed Luxe Fashion
Toune de Transmission's BINARY CONNECTIONS RAnge Prepares for SS20
Trend Themes
1. Data-informed Luxe Fashion - Leveraging data to inform luxury fashion designs and materials to create more unique and personalized collections.
2. Digital-physical Hybrid Fashion - Creating fashion pieces that combine digital and physical elements to appeal to tech-savvy consumers looking for unique designs.
3. Elevated Traditional Pieces - Reworking traditional fashion pieces in luxurious or unconventional materials to create elevated versions of classic styles.
Industry Implications
1. Fashion - Exploring how data and digital technology can be integrated into the fashion industry to create more personalized and unique collections.
2. Technology - Developing new technologies and tools to aid fashion designers in creating more data-informed and innovative collections.
3. Luxury Goods - Using premium and unconventional materials to create elevated versions of traditional fashion pieces that appeal to luxury consumers.