Don't look now, but the Billionaire Boys Club have made it possible to affordably rock diamonds on your feet. These sweet steppers are a new take on the Billionaire Boys Club Deck Shoes and feature 3D draft sketches on a black canvas colorway.
Look out for the diamond-adorning kicks to drop in January 29, 2010 in in Tokyo. Check out more features from the Pharrell Williams brand on Trend Hunter below.
Implications - Consumers wish to convey themselves as successful individuals and naturally gravitate towards items which use opulent motifs. Corporations can fulfill this consumer desire by producing affordable products with design elements that are evocative of highly priced items.
Diamond-Adorning Footwear
Billionaire Boys Club Releases 3D Dollar and Diamond Deck Shoes
Trend Themes
1. Affordable Diamond Fashion - Opulent motifs and designs on affordable items can fulfill consumer desire for luxury products.
2. 3D Printed Fashion - The use of 3D printing technology in fashion can create innovative and unique designs.
3. Celebrity Fashion Brands - Celebrity fashion brands offer aspirational style for consumers looking to emulate their favorite celebrities.
Industry Implications
1. Fashion Retail - Fashion retailers can create affordable luxury products to fulfill consumer desire for opulent motifs.
2. 3D Printing - 3D printing can disrupt the fashion industry by allowing for innovative and customizable designs.
3. Celebrity Endorsed Products - The use of celebrity endorsements in product lines can boost sales and create aspirational style for consumers.