The Pharrell Williams' streetwear brand, Billionaire Boys Club, has a new lookbook to show off its latest Summer collection. Photos are taken with a Polaroid camera, giving the looks a youthful and vintage connotation that works to target a particular demographic with a laid back and summery look. Though the clothing has masculine cuts and colors, Billionaire Boys Club shows the versatility of its brand by showing the styles on men and women both.
Though most streetwear brands work towards a unisex style, the inclusion of both sexes in the Billionaire Boys Club editorial makes this more clear and prompts more women to consider the brand. The lookbook features models in hoodies, crew necks, collared polos, graphic t-shirts and more.
Unisex-Branded Lookbooks
Billionaire Boys Club Shows the Versatility of Its Summer Collection
Trend Themes
1. Unisex-branded Collections - Brands that include men and women equally in their marketing campaigns and collections have an opportunity to reach a wider audience and tap into a growing demand for gender-neutral fashion.
2. Youthful and Vintage Aesthetics - Using retro or vintage-inspired styles in advertising and marketing campaigns can evoke nostalgia and appeal to younger generations.
3. Polaroid Photography - Using instant photography in fashion lookbooks or campaigns can add a unique touch and create a more authentic and personal connection with the audience.
Industry Implications
1. Fashion - Brands in the fashion industry can capitalize on the trend towards gender-neutral fashion by designing and marketing collections that appeal to all genders.
2. Advertising and Marketing - Agencies specializing in advertising and marketing can incorporate retro or vintage-inspired aesthetics in their campaigns to target younger consumers.
3. Photography - Professional photographers and studios can offer instant or Polaroid photography services to fashion brands looking to create a unique lookbook or campaign.