Billie Eilish works in collaboration with Jordan Brand, launching her own iterations of the notable Air Jordan 1 KO and the Air Jordan 15 sneaker models for the season. Both of the shoes are true to the design language of the young pop star.
The shoes are made entirely from vegan materials, using 20% recycled materials for a sustainable approach to the footwear pieces. Talking about the collaboration, she states, "I’ve always love Jordan, and it was such a crazy surreal, exciting, overwhelming experience to create these [...]. Like a big part of that was the sustainability aspect." She also goes on about how the Air Jordan 15 is one of her favorite silhouettes of all time and the Air Jordan 1 KO is special due to its shape and versatility.
Singer-Collaborative Vegan Sneakers
Billie Eilish is the Latest to Work Together with Jordan Brand
Trend Themes
1. Collaborative Sneaker Design - More collaboration opportunities between popular artists and sneaker brands to produce unique designs for buyers with diverse interests
2. Sustainable Footwear Materials - Incorporating more environmentally friendly materials in the production of footwear which resonates with the population's interest in sustainability
3. Vegan Fashion - The increasing trend towards veganism is driving more demand for animal-free products, including footwear
Industry Implications
1. Fashion - The fashion industry can leverage on the increasing trend towards veganism and sustainability to produce more environmentally friendly, animal-free fashion products
2. Music - Musicians can collaborate with fashion brands to offer fans and supporters customized merchandises with eco-friendly materials
3. Sportswear - Sportswear brands can capitalize on the trend towards sustainable production processes and animal-free materials for training and lifestyle products