A French company by the name of Overade is launching innovative new helmet-mounted brake bike lights that are designed to be triggered by a companion device that is attached to the brake lever of the bicycle.
The 'OxiLum' makes use of a magnetic mechanism that works in conjunction with your helmet, though it may also be attached to the bicycle itself. It works in tandem with the 'OxiBrake,' which is situated near the brake lever of the bike, which allows it to detect braking actions before then going about conveying a wireless signal to the 'OxiLum' which causes it to light up. This is claimed to be a more efficient mechanism than bike brake lights that are activated by an accelerometer, due to the fact that those types of lights may not respond to subtle braking.
Currently the subject of a crowdfunding campaign over on Kickstarter, a single 'OxiLum' can be reserved for a pledge of around $32, while $59 will get you in the mix for an 'OxiLum' as well as an 'OxiBrake.' The suggested retail prices for the 'OxiLum' and the combo package are expected to be in the range of $55 and $95 respectively.
Lever-Triggered Bike Brake Lights
This Helmet-Mounted Light is Activated By a Wireless Signal
Trend Themes
1. Wireless Bike Safety - Developing wireless safety devices for bikes is a disruptive innovation opportunity that can improve safety for cyclists.
2. Smart Brake Lights - Integrating smart brake lights with traditional bike lights is a disruptive innovation opportunity that can improve road safety for cyclists.
3. Magnetic Braking Systems - Developing bike brake systems that use magnetic mechanisms instead of accelerometers is a disruptive innovation opportunity that can improve bike safety.
Industry Implications
1. Bicycle Accessories - There is a disruptive innovation opportunity to develop new and innovative bike accessories, like the OxiLum and OxiBrake, that can improve cyclist safety.
2. Wearable Technology - Developing wearable technology, like OxiLum, that can improve safety for people engaged in outdoor activities like cycling or running, is a disruptive innovation opportunity that can lead to new product categories.
3. Smart Transportation - Innovative bike safety technology, like OxiLum and OxiBrake, fit well in the smart transportation category, making it a disruptive innovation opportunity to develop new technology that can improve the way people move around.