A person’s taste in music is often reflected in his fashion style. And these new ads for BigPond, a music download service, use this notion in order to promote their diverse music library and the wide array of MP3 tracks they offer for download.
The ads show their different genres and music offerings reflected in the clothes of the model. The pants and shirt on the guy keep shrinking as he goes from rock to disco. The same happens to the girl, who goes from opera to punk rock.
The pants of the pop-loving preppy guy, however, seem to go south as he becomes a fan of hip-hop.
The playful campaign was photographed by Andreas Smetana for BWM Sydney, Australia, with a creative team that included Rob Belgiovani, Paul Bennell and copywriter Dave Shirlaw.
Music That Shrinks Hemlines
BigPond Shows Correlation Between Fashion & Music
Trend Themes
1. Music-fashion Connection - Disruptive innovation opportunity: Explore collaborations between music streaming platforms and fashion brands to create unique marketing campaigns that combine the two elements.
2. Personalized Music Recommendations - Disruptive innovation opportunity: Develop AI-powered algorithms that analyze a person's music taste and suggest fashion choices based on their preferred genres or artists.
3. Interactive Advertising - Disruptive innovation opportunity: Use augmented reality (AR) technology to create interactive advertisements that allow consumers to virtually try on clothes inspired by different music genres.
Industry Implications
1. Music Streaming Platforms - Disruptive innovation opportunity: Partner with fashion retailers to offer exclusive discounts or promotions based on a user's music preferences.
2. Fashion Retail - Disruptive innovation opportunity: Collaborate with music streaming platforms to curate playlists that complement specific fashion collections or runway shows.
3. Advertising and Marketing - Disruptive innovation opportunity: Create cross-platform campaigns that integrate music and fashion, leveraging the emotional connection consumers have with both industries.