'Bigger in Texas' in Flair Austria is a smokin' editorial with some serious honky-tonk style. Model Daniela Kocianova rocks cowboy hats, itty-bitty shorts and other fierce Western-inspired pieces for photographer Manolo Campion.
My favorite shot from 'Bigger in Texas' in Flair Austria is the eighth image, in which Kocianova's body is superimposed over an oil-drilling site. See the gallery above for the full editorial.
Implications - Current fashion trends are heading back to basics; perhaps due to the recession, a surge of country couture and retro revival. Consumers now opt for outfits which are simple and comfortable instead of extravagant, flashy fashions. Companies can cater to this market of comfort-seeking consumers by studying their values and applying them to their products.
Country Couture Editorials
Daniela Kocianova Shows Everything's 'Bigger in Texas' in Flair Austria
Trend Themes
1. Country Couture - The surge of country couture and retro revival in fashion trends can be capitalized on by companies that create simple and comfortable clothing.
2. Western-inspired Fashion - The popularity of Western-inspired fashion creates an avenue for companies to create unique designs that incorporate cowboy hats, itty-bitty shorts, and other fierce Western-style apparel.
3. Oil-drilling-inspired Imagery - Incorporating oil-drilling-inspired imagery, such as the eighth image in the 'Bigger in Texas' editorial, can be an innovative way for companies to create distinct and eye-catching visual content.
Industry Implications
1. Fashion - The resurgence of country couture and the popularity of Western-inspired fashion presents opportunities for fashion companies to cater to comfort-seeking consumers.
2. Photography - Incorporating unique and innovative visual elements, such as oil-drilling-inspired imagery, can create opportunities for photographers to differentiate their work in the industry.
3. Advertising - Using distinct visual elements, such as oil-drilling-inspired imagery, can create innovative and eye-catching advertising campaigns for companies looking to stand out in their industries.