In an effort to keep customers happy while they wait for their car to be serviced, Big Two Toyota has added a built-in cafe to its dealership. With consumers looking for more than just low prices from their dealership, this cafe demonstrates how auto retailers can ensure repeat service.
'Cafe 1250' is a deli and internet cafe located inside the Big Two Toyota dealership in Chandler, Arizona. The cafe features an extensive menu that includes everything from cappuccinos to healthy salads. The cafe even sells fresh cookies baked in-house. Customers can also enjoy free WiFi or relax in the TV lounge while enjoying their meal. The idea is to give customers a comfortable place to unwind while their car is undergoing maintenance.
Cafe 1250 demonstrates how dealerships can create a more relaxing atmosphere that will keep customers coming back each time their car needs to be serviced.
Gourmet Dealership Cafes
This Cafe is Located Inside the Big Two Toyota Dealership
Trend Themes
1. Dealership Cafes - Creating built-in cafes within dealerships can provide customers with a more enjoyable experience while waiting for their car to be serviced.
2. Menu Diversification - Expanding menu options beyond traditional car-related snacks and beverages can attract customers looking for a wider variety of food and drink choices.
3. Enhanced Customer Amenities - Offering amenities such as free WiFi and comfortable lounges can create a more relaxing environment for customers during their dealership visit.
Industry Implications
1. Automotive Retail - Automotive retailers can explore the addition of built-in cafes within their dealerships to enhance the customer experience.
2. Food and Beverage - Food and beverage businesses can tap into the dealership market by providing diverse menu options that cater to customers waiting for car service.
3. Hospitality - Hospitality industry professionals can offer consulting services to help dealerships improve their customer amenities and create a more relaxing atmosphere.