How long would it take you to shear your lawn with your razor blade? Impossible, right? With your shaver, probably, but hey, if you had a Bic, maybe not!
This creative "Grass Cutter" Billboard for Bic razors is an awesome example of guerrilla marketing. The only issue with something like this is getting people to the area -- no doubt those who are in the vicinity will notice it, but where do you place something like this to ensure it gets the right exposure?
Bic placed this ad in Japan, and I guess if they want to ensure its impact, the daily mowing would make it pretty high maintenance!
Lawn Shaving
Bic Razor Campaign
Trend Themes
1. Guerrilla Marketing - Bic's creative Grass Cutter Billboard is an example of guerrilla marketing that can disrupt traditional marketing strategies for businesses.
2. Interactive Advertising - Interactive outdoor ads like Bic's Grass Cutter Billboard provide an opportunity for disrupting traditional advertising mediums by providing a unique experience for customers.
3. Brand Awareness - Bic's Grass Cutter Billboard highlights an opportunity for businesses to increase brand awareness in a memorable and creative way, possibly leading to increased customer loyalty.
Industry Implications
1. Outdoor Advertising - Interactive ads like Bic's Grass Cutter Billboard can disrupt traditional outdoor advertising and increase engagement.
2. Razor Manufacturing - Bic's Grass Cutter Billboard example showcases outdoor advertising innovation within the razor manufacturing industry.
3. Marketing and Advertising - The guerrilla marketing tactic and interactive nature of Bic's Grass Cutter Billboard highlight opportunities for innovation in the marketing and advertising industry.