Beyond Meat announced the two-year exclusive Beyond Meat x Live Nation Canada partnership. Live Nation Canada is a regional division of Live Nation Entertainment, which is the world's leading live entertainment company with services such as Ticketmaster and Live Nation Concerts.
This partnership will see Beyond Meat serve as the exclusive provider of plant-based proteins at Live Nation Canada events taking place at the Budweiser Stage and Echo Beach venues. This marks Beyond Meat's first venture into mass-scale partnerships with the cultural music scene. With this partnership, Beyond Meat hopes to reach new demographics and share its delicious alternative proteins made entirely from plant-based sources with Torontonian music lovers.
Live Nation Entertainment stated that it was eager to partner with Beyond Meat in order to better accommodate the dietary needs of its event attendees.
Live Event Foodservice Partnerships
Beyond Meat Announced a Partnership with Live Nation Canada
Trend Themes
1. Plant-based Proteins at Live Events - As more event attendees request plant-based options, there is an opportunity for foodservice companies to partner with live entertainment companies to offer exclusive plant-based protein options.
2. Cultural and Culinary Partnerships - Partnering with cultural events to demonstrate and introduce plant-based protein options offers a unique opportunity to increase brand visibility and reach new demographics.
3. Entertainment Industry Green Initiatives - By investing in plant-based protein options, entertainment companies can position themselves as environmentally conscious and appeal to a growing consumer demand for eco-friendly choices.
Industry Implications
1. Foodservice and Catering - Working with live event companies to offer exclusive plant-based protein options can create new business opportunities for foodservice and catering companies.
2. Entertainment - Partnering with food companies to expand dietary options can enhance the customer experience for live event attendees.
3. Alternative Protein - Alternative protein companies have the opportunity to expand their reach and gain exposure through large-scale events and partnerships with live entertainment companies.