The Beymen Spring/Summer 2014 campaign showcases a series of nautical images. Fans of the upscale label will be able to take in its display of models Eniko Mihalik and Noah Mills who were called upon for the couture, seaside series.
Stylists Murat Turkili and Asli Abbasoglu worked side by side to produce these Beymen advertisements. Together the two channeled the appeal of chic sailing looks with the help of heavily embroidered dresses, cut out tops and an assortment of gold-hued accessories.
There is a professional appeal that abounds these Beymen images. Worn by Mihalik were high rise trousers and low-cut blazers. These pieces were displayed alongside tailored suits, giving way to outfits that cater to work environments.
Contemporary Yacht Campaigns
The Beymen Spring/Summer Advertisements Include Nautical Scenes
Trend Themes
1. Nautical Fashion Campaigns - Fashion campaigns incorporating nautical themes and styles, offering fashion companies opportunities to disrupt traditional seasonal fashion trends with new themes.
2. High-end Professional Clothing - A focus on luxury professional clothing that caters to work environments, with potential for disruptive innovation in the business attire industry.
3. Embroidery and Cutout Details - The use of embroidery and cutout details in fashion campaigns to create unique and eye-catching designs, offering opportunities for innovating garment decoration techniques.
Industry Implications
1. Fashion Industry - Fashion companies can leverage nautical themes and styles, luxury professional clothing, embroidery, and cutout details to disrupt seasonal fashion trends and offer unique designs to customers.
2. Business Attire Industry - Manufacturers of professional clothing can innovate by incorporating luxury designs and materials that cater to work environments and offer unique styles to professionals.
3. Garment Decoration Industry - The garment decoration industry can innovate by developing new techniques and technologies to incorporate embroidery and cutout details into fashion designs for a more unique and customizable appearance.