In the case of the BEV Twitter Vending machine you not only are what you eat, but also what you tweet.
The machine rewards thirsty Twitter enthusiasts at Cape Town's Wembley Square with a free sample of BOS Iced Tea when they Tweet the correct hash tag. At the top of the machine, a computer screen displays the hash tag you need to send out to your followers and after doing so, the machine will hand you a drink. However, you need to make sure that you are in the vicinity of the machine, which can be determined based on your Twitter apps location component.
When the Tweet is successfully registered with the machine, flashing LED lights go off and the lucky recipient's Twitter handle scrolls across the top of the screen while their beverage is delivered.
Tweet-Enabled Treat Dispensers
The BEV Twitter Vending Machine Trades Hash Tags for Iced Tea
Trend Themes
1. Tweet-enabled Vending Machines - Innovative vending machines that incorporate social media interaction to offer rewards based on customer engagement.
2. Location-based Social Media Marketing - Utilizing location services and social media platforms to offer customers real-time rewards and incentives to visit certain locations.
3. Interactive Customer Engagement - Using interactive technology to engage customers in a unique way that incentivizes repeat visits and customer loyalty.
Industry Implications
1. Vending Machines - Innovative vending machine companies can incorporate the use of social media and location-based services to offer customers new and engaging experiences.
2. Beverage Companies - Beverage companies can collaborate with technology companies to create novel experiences for customers that offer incentives and rewards.
3. Retail and Hospitality Industry - Retail and hospitality businesses can take advantage of location-based marketing to attract new customers and incentivize repeat visits.