The chunky yet delicately wrought Betsy and Iya jewelry is great for men and women alike. The latest 'Bridge' collection is full of pieces with names like 'Fremont Bridge Cuff' and 'The Beam Earrings,' clearly inspired by famous bridges and their architectural designs.
The lines and curvatures specific to each bridge are etched into the pieces made from hand-formed oxidized brass. The collection includes detailed wide-banded cuff bracelets, smooth chunky rings and brass bars and tubing that are hung off of leather cord to create bracelets and earrings. The low-key gleam of the brass makes for very wearable pieces that don't are not in-your-face shiny. All of the Betsy and Iya jewelry is easily incorporated into men's and women's wardrobes alike.
Literal Gender-Bridging Jewelry
Betsy and Iya Create Androgynous Bridge-Inspried Pieces
Trend Themes
1. Androgynous Jewelry - Disruptive innovation opportunity: Creating gender-neutral jewelry designs that appeal to a broad range of customers.
2. Architectural-inspired Jewelry - Disruptive innovation opportunity: Designing jewelry pieces that draw inspiration from iconic buildings and structures for a unique and conversation-starting aesthetic.
3. Wearable Brass Jewelry - Disruptive innovation opportunity: Exploring the use of brass as a material in jewelry-making for its low-key gleam and versatile appeal.
Industry Implications
1. Fashion Jewelry - Disruptive innovation opportunity: Integrating androgynous designs and architectural inspirations into the fashion jewelry industry to cater to diverse consumer preferences.
2. Accessories - Disruptive innovation opportunity: Expanding the accessories market by offering wearable and versatile brass jewelry pieces with a unique aesthetic.
3. Artisanal Jewelry - Disruptive innovation opportunity: Embracing the trend of incorporating hand-formed oxidized brass to create artisanal jewelry that stands out in the market.