The Power Grip Primer has been a fan-favorite and best-selling primer for Elf Cosmetics for a while. Recently, the beauty brand decided its formulation needed an upgrade and debuted an upgraded version—the Power Grip Primer with 4% Niacinamide.
The best-selling primer maintains its superb performance in gripping makeup for long periods of time. It still has a translucent finish that works on all skin tones, as well. The addition of 4% niacinamide works to better the complexion-improving properties of the best-selling primer formula. The ingredient evens out skin tone and counters the look of dullness. It even leaves the skin with a dewy and glowing finish, a great canvas for putting on makeup.
Like all Elf Cosmetics, the Power Grip Primer with 4% Niacinamide is cruelty-free and vegan.
Upgraded Beauty Primers
Elf Cosmetics Improved Its Best-Selling Primer with 4% Niacinamide
Trend Themes
1. Beauty Primer Upgrade - Upgraded beauty primers like Elf Cosmetics' Power Grip Primer with 4% Niacinamide set a trend in the beauty industry.
2. Niacinamide Infusion - Incorporating niacinamide in beauty products is becoming a popular trend for improving complexion in the beauty industry.
3. Vegan and Cruelty-free Beauty - Ethical and sustainable beauty products are becoming a growing trend in the beauty industry.
Industry Implications
1. Cosmetics - Cosmetic companies can innovate by incorporating natural ingredients and improving formulas of their best-selling products.
2. Skincare - Skincare companies can innovate by introducing more ingredients like niacinamide that better the properties of their products.
3. Vegan Products - Industries that promote ethical and sustainable products like veganism can focus on developing cruelty-free and vegan beauty products.