Laffy Taffy is removing a selection of some of its best "dad jokes" from product wrappers and although they will be pulled from circulation, they will be rebirthed as NFTs. 15 of the most beloved jokes from the brand are being retired and reinvented as part of the launch of the Laffy Taffy Original Jokes collection. With these digital assets, fans get the chance to own a hilarious part of the brand's history.
Big brands are investing in NFTs at a faster rate than ever as a means of connecting with their community and expanding their reach. Brands are selling NFTs that offer value in a variety of ways, including exclusive memberships, special event access, collectibles and more assets that can be used in the real and virtual worlds.
Candy Wrapper NFTs
Laffy Taffy is Retiring 15 of Its Best Dad Jokes & Reinventing Them as NFTs
Trend Themes
1. Brand Nfts - More big brands will invest in NFTs as a way of engaging with their audience and creating collectibles that can be used in both virtual and physical realms.
2. Digital Collectibles - As more brands launch NFTs, there will likely be a growing trend in the popularity and value of digital collectibles.
3. Crypto Asset Marketing - Using crypto assets, such as NFTs, as a marketing tool to boost brand engagement and offer exclusive access creations will likely become more common among brands.
Industry Implications
1. Consumer Packaged Goods - CPG companies, especially those in the snack industry, have an opportunity to explore NFTs as a way to add value to their products and create brand loyalty through digital collectibles.
2. Digital Art - The NFT boom presents an opportunity for digital artists and creatives to monetize their work and gain recognition in the art community, while also disrupting traditional art marketplaces.
3. Event Promotion - NFTs can be used as a promotional tool for events, music festivals, and other large gatherings to offer exclusive access and a unique experience for attendees.