This Times Square Best Buy e-cycle billboard drives home the message by delivering it in e-waste. Recycled electronics are mounted on the surface of the outdoor display to create the word "e-cycle." The rest of the display reads, "No matter where you bought it, we'll recycle it." The New York billboard replicates one that was displayed at CES 2010, Las Vegas, in January of this year.
While the Best Buy e-cycle billboard may not be the best use of old electronics, it certainly is a clever one. The outmoded gear can be e-cycled once the billboard is taken down.
Recycled Electronics Ads
Best Buy E-Cycle Billboard Made from E-Waste
Trend Themes
1. Recycled Advertising - Opportunity for companies to promote sustainability and environmental friendliness by utilizing recycled materials for their outdoor advertising campaigns.
2. E-waste Upcycling - Innovative companies can create new, functional products from e-waste materials, providing a sustainable and eco-friendly solution for electronics disposal.
3. Digital Out-of-home Advertising - As more people spend time outdoors, there is an opportunity to leverage digital billboard technology in a more sustainable way by incorporating recycled materials or using eco-friendly power sources.
Industry Implications
1. Advertising - The advertising industry can adopt a more sustainable approach by integrating recycled materials and upcycling e-waste into their outdoor campaigns.
2. Electronics Recycling - Innovation in the electronics recycling industry could focus on repurposing e-waste and using it to create sustainable products, reducing the amount of waste that ends up in landfills.
3. Renewable Energy - Opportunity for renewable energy companies to develop sustainable power solutions for digital billboards and other outdoor advertising infrastructure, reducing reliance on traditional power sources.