In a brilliant little slice of marketing, mobile communications Qualcomm gave some transit riders some pretty awesome surprises at what has to be the best bus stop ever. In fact, ‘Best Bus Stop Ever’ is the title of its well-named campaign.
Each good-natured prank begins with a solo transit rider noticing an ad to check a website on their mobile device if they’re bored, in a hurry, or seen it all. Once each rider checks, a unique transportation alternative shows up to pick them up.
As awesome as it would be to get picked up in a Lamborghini, getting picked up by a dog sled without a snow flake in sight on a busy urban street is a story I’d be telling for the rest of my life. Qualcomm’s Best Bus Stop Ever is one heck of a sweet-natured prank ad campaign.
Dogsled Urban Transit Pranks
The ‘Best Bus Stop Ever’ Ad Surprised Commuters
Trend Themes
1. Interactive Transit Advertising - The 'Best Bus Stop Ever' campaign demonstrates the potential for interactive advertising in transit spaces.
2. Surprise Marketing Tactics - Qualcomm's use of surprise transportation alternatives highlights the effectiveness of unexpected marketing strategies.
3. Memorable Brand Experiences - The Best Bus Stop Ever prank creates a lasting impression and generates positive brand experiences for commuters.
Industry Implications
1. Mobile Communications - The Qualcomm campaign showcases the innovative use of mobile devices in advertising and brand engagement.
2. Transit and Transportation - The Best Bus Stop Ever prank reveals opportunities for creative transportation solutions and experiences within the transit industry.
3. Marketing and Advertising - The campaign exemplifies the potential for disruptive marketing tactics to capture attention and create memorable brand moments.