Recently, Can-Am—which is a brand of BRP Inc., "a global leader in the world of powersports products"—collaborated with The Shoe Surgeon on three custom Can-Am Ryker 3-wheel vehicles and three pairs of bespoke sneakers. The collection seeks to "celebrate the thrill of the ride" while pushing "the limits of creativity to celebrate inclusivity, heritage and the love of the ride."
For the collaborations, Can-Am and The Shoe Surgeon chose three distinct themes to influence the vehicle aesthetic and accompanying bespoke sneaker designs. Those themes include ‘Inclusivity,’ ‘Brand Heritage,’ and ‘Love of the Ride.’ Each theme closely relates to Can-Am’s values as a brand, its history, and its hopes for the future.
In the end, each vehicle will be donated in order "to help raise awareness and money toward fighting intimidation and influencing positive behavior" in the industry.
Bespoke Vehicle-Inspired Partnerships
Can-Am & The Shoe Surgeon Create Bespoke Sneaker Designs
Trend Themes
1. Custom Collaborations - The trend of brands collaborating with artists or designers to create custom products that align with their brand values creates opportunities for unique and limited-edition offerings in various industries.
2. Inclusive Designs - The trend of creating products that celebrate inclusivity and diversity opens up opportunities for brands to cater to diverse consumer groups and foster a sense of belonging.
3. Social Impact Partnerships - The trend of brands partnering with non-profit organizations to address social issues creates opportunities for businesses to make a positive impact while raising awareness for important causes.
Industry Implications
1. Powersports - The powersports industry can explore collaborations with artists or designers to create custom vehicles and accessories that cater to specific consumer preferences, allowing them to stand out in a crowded market.
2. Fashion - The fashion industry can collaborate with brands from other sectors, such as the automotive industry, to create unique and limited-edition collections that appeal to fashion-forward consumers looking for exclusive products.
3. Non-profit - Non-profit organizations can seek partnerships with brands to create co-branded products that raise awareness and funds for their cause, providing an innovative and engaging way for supporters to contribute.