Italian sportswear brand C.P. Company introduces its new Bespoke Color project, which is essentially a customer-driven service that allows each person to custom-dye their products. There are a selection of many different colors and are carefully handcrafted by experts only. The customizing program launches with a limited selection of the label's heavy fleece Goggle hoodie, with plans to expand the selection further.
Customers simply select their desired color from the PANTONE color palette available to them, they then run a test sample for approval. Once it is approved by the customer, the product goes through a dyeing process and is shipped out to them within two weeks time. This service is offered to highlight the label's roots of pioneering garment dyeing and brings that experience to customers first-hand. The first Bespoke Color service will take place at the flagship location in Milan next year.
Customer Custom-Dyed Products
C.P. Company's Bespoke Color Project Creates Personalized Products
Trend Themes
1. Customer Custom-dyed Products - Allowing customers to choose and customize the color of their products to meet their specific needs adds a personal touch to their experience, making their purchase more valuable and memorable.
2. Bespoke Product Options - Providing bespoke product options for customers is a unique selling point that can help companies differentiate their offerings and create a competitive advantage.
3. Direct-to-consumer Services - Offering direct-to-consumer services opens up new channels for companies to reach customers, giving them greater control over their brand messaging and customer experience.
Industry Implications
1. Fashion - Customizable and color-specific products could drive innovation and growth in the fashion industry, particularly in sportswear and athleisure markets.
2. Manufacturing - Incorporating customized and bespoke services into manufacturing processes can increase customer satisfaction and help companies find new revenue streams.
3. Retail - Offering customization and bespoke services in retail creates opportunities for retailers to offer more unique and personalized experiences for customers.