These ads for clothing and footwear brand Beso de Loco promote the strength of their denim products by showing it can break rocks and stones.
The copy "MADe IN YOUR HEAD" evokes the common believe that the power of mind can be used to enhance physical power and achieve the impossible.
I find it rather curious that they write made as MADe, as if to indicate you’d be mad to actually try breaking rocks with jeans in real life...
The ads were created by Dr. Brain & Mr. Storm, Prague, Czech Republic.
Check out more denim features below.
Rock-Breaking Denim
Beso de Loco Showcases Their Kick-Ass Jeans
Trend Themes
1. Sturdy Denim - Disruptive innovation opportunity: Develop and market denim products that emphasize durability and strength.
2. Mental Strength - Disruptive innovation opportunity: Explore products or services that tap into the concept of mind over matter and harness the power of the mind to achieve physical feats.
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Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce innovative denim technologies or materials to enhance durability and strength in the fashion industry.
2. Mental Wellness - Disruptive innovation opportunity: Develop products or services that promote mental strength and harness the power of the mind in the mental wellness industry.
3. Marketing and Advertising - Disruptive innovation opportunity: Offer new and unconventional advertising strategies to help brands create unique and memorable campaigns in the marketing and advertising industry.