Jean-Franck and Mauro Ricci, the brothers that inherited the assets and rights to the Stile Bertone automaker marques, released a new teaser image for its upcoming supercar. The teaser is an aerial shot of the car, meaning only the general frame of the car can be made out. However, the light shading in the image draws attention to the aerodynamic design with the wider front and rear bumpers and slimmer cabin, which is potentially influenced by the previous Stile Bertone vehicles.
Bertone vehicles haven't been released in nearly a decade, and it has been roughly five years since Jean-Franck and Ricci gained rights to the vehicle, meaning this would be an impactful return to an Italian legacy automaker marques, if the vehicle is actually Bertone in name. Additionally, based on previous electric supercars teased by Ricci, it is expected that the Bertone supercar will feature an electric drivetrain.
Revived Car Marques
A New Supercar was Teased with the Stile Bertone Marques Style
Trend Themes
1. Legacy Automaker Marques Revival - Reviving popular car marques to create new supercars is a disruptive innovation opportunity.
2. Electric Supercar Trend - Developing electric supercars is a disruptive innovation opportunity for the automotive industry.
3. Aerodynamic Design Emphasis - Emphasizing aerodynamic design in supercars is a disruptive innovation opportunity for the automotive industry.
Industry Implications
1. Automotive Industry - Reviving legacy automaker marques and developing electric supercars with aerodynamic design are disruptive innovation opportunities for the automotive industry.
2. Electric Vehicle Industry - Developing electric supercars with aerodynamic design is a disruptive innovation opportunity for the electric vehicle industry.
3. Luxury Car Industry - Reviving legacy automaker marques to create new supercars with electric drivetrains and aerodynamic design is a disruptive innovation opportunity for the luxury car industry.