The Bershka June 2011 lookbook features model Hadrien Mazelier in a variety of laid-back summer outfits, from rolled-up electric blue shorts to colorful striped T-shirts and woven hats. Mazelier is photographed by Sergi Jasanada against an image of a backyard pool and, in some images, against a lemon-yellow background.
There's certainly an "anything goes" mentality in the Bershka June 2011 lookbook. In one image, Mazelier wears itty-bitty swim trunks with a button-down plaid shirt and a cream-colored satchel; in another, stonewashed jeans are paired with a yellow short-sleeved polo shirt that I could envision one of the muscle-bound men of 'Jersey Shore' wearing.
Stylist Angel Cabezuelo orchestrated the summer-ready outfits in the lookbook, while De Maria was in charge of the grooming.
Fun Flexing Lookbooks
Hadrien Mazelier Shows Off Laid-Back Menswear for Bershka June 2011
Trend Themes
1. Laid-back Summer Fashion - Disruptive opportunity to create more relaxed and comfortable summer clothing lines.
2. Mix and Match Styles - Disruptive opportunity to create fashion lines that mix and match unexpected pieces and styles.
3. Poolside Fashion - Disruptive opportunity to create fashion lines specifically geared towards poolside and beachside lounging.
Industry Implications
1. Fashion Industry - Disruptive opportunity to create new fashion lines based on the laid-back style showcased in the Bershka June 2011 lookbook.
2. Retail Industry - Disruptive opportunity to create new retail experiences that inspire mixing and matching of fashion styles.
3. Beauty and Grooming Industry - Disruptive opportunity to create new grooming and beauty products that are tailored to the laid-back summer fashion style showcased in the Bershka June 2011 lookbook.