With even low-end televisions sporting features that were the height of in-home entertainment just five years ago, the BeoVision Eclipse shows what it takes to stand out as a luxury television in today's market. Beyond just another flat-screen TV, the new product offers the best and most forward-thinking technology from luxury audio equipment provider Bang & Olufsen and LG, the massive technology company.
On the hardware front, the Eclipse comes with 4K image quality and a 450 watt music system with a 3-channel sound bar. Interestingly, it comes with a motorized floor stand that can silently shift its position around the room to adapt to different collections of viewers seated throughout the space.
In terms of software, the TV has LG's webOS 3.5, which offers connectivity with services like Netflix, YouTube, Deezer, and more, and it also has built in support for Spotify Connect, Chromecast, and Airplay.
With all these features, the TV earns its price point: $10,990 for the 55-inch model and $15,990 for the 65-inch.
Co-Branded Luxury Televisions
LG and Bang & Olufsen Have Partnered on the BeoVision Eclipse
Trend Themes
1. Luxury Televisions as Statement Pieces - With even low-end TVs boasting advanced features, co-branded luxury televisions like the LG and Bang & Olufsen's BeoVision Eclipse show there's room for differentiation with style.
2. Innovative Sound System Integration - The BeoVision Eclipse's 450-watt music system with motorized stand presents an opportunity for other luxury audio companies and TV manufacturers to combine forces and push the limits of immersive home entertainment.
3. Smart TV Partnerships for Maximum Entertainment - By integrating software from both LG and audio streaming services, the BeoVision Eclipse upends traditional video content platforms and presents an opportunity for other complementary app partnerships.
Industry Implications
1. Luxury Home Electronics - Co-branded luxury TVs like the LG and Bang & Olufsen's BeoVision Eclipse demonstrate an opportunity for home electronics to be more than functional, but to also make a statement with their design.
2. TV Manufacturing - The partnership between LG and Bang & Olufsen presents an opportunity for other TV manufacturers to collaborate with audio companies in order to create high-end televisions offering highly immersive audio experiences.
3. Audio Technology - The BeoVision Eclipse's integration of LG software with Bang & Olufsen's 450-watt sound system represents an opportunity for audio technology companies to further innovate in the field of smart home entertainment.