The Ferrari LaFerrari is a coveted supercar, so the brand is now adding an additional one to the production line to benefit victims of the Italy earthquake.
Chairman and CEO of Ferrari Sergio Marchionne announced that while 499 LaFerraris were set to be created, an additional vehicle will be made to bring the total to 500. The additional vehicle -- valued at $1.416 million MSRP -- will be auctioned off to help benefit victims of the earthquake in Italy that took place on August 24th.
The announcement of the move from Ferrari to donate the brand's first hybrid supercar has been met with praise for the brand's commitment to helping those affected by the earthquake. The vehicle is set to go for auction with estimates concluding that it will likely surpass the MSRP.
Charitable Supercar Auctions
Ferrari Will Auction a Car to Benefit Victims of the Italy Earthquake
Trend Themes
1. Hybrid Supercars - The donation of a hybrid supercar by Ferrari for charitable purposes demonstrates the growing trend of eco-friendly luxury vehicles.
2. Charitable Auctions - The use of auctions as a means to raise funds for charitable causes is a trend that allows brands to engage their customers in philanthropy.
3. Corporate Social Responsibility - Ferrari's decision to donate a supercar to benefit earthquake victims highlights the increasing trend of corporate social responsibility in the luxury automotive industry.
Industry Implications
1. Luxury Automotive - The luxury automotive industry has the opportunity to leverage charitable initiatives through the auctioning of unique vehicles.
2. Fundraising - The fundraising industry can explore collaborations with luxury brands to organize impactful auctions for charitable purposes.
3. Sustainability - The sustainability industry can find disruptive innovation opportunities by partnering with luxury car manufacturers to promote eco-friendly supercars for charitable causes.