The Benefit Cosmetics 'Glowla' was recently released by the company and offers a compact glamorizing kit complete with all the essentials. Each case provides all the makeup a girl could need when on-the-go. Carrying around multiple pieces of makeup can take up lots of room, hence why kits are so popular with the Benefit Cosmetics brand.
This kit includes the famous CORALista blush, high-beam, moon beam, BADgal lash mascara, life of the A list lip gloss and five shimmering eye-shadows that are great to wear any time of year. As you can tell from the names of some of these products, the company's brand is bubbly and flirtatious, which is evident from the packaging as well.
The Benefit Cosmetics 'Glowla' kit also comes with step-by-step instructions on how to get that professional look, which is a nice added bonus.
Glamorizing Travel Makeup Kits
The Benefit Cosmetics 'Glowla' Kit Provides all the Essentials
Trend Themes
1. Compact Makeup Kits - There is an opportunity for cosmetic companies to provide compact makeup kits with all the essentials for travel or on-the-go makeup applications.
2. Glamorizing Beauty Products - Cosmetic companies can create and market products that emphasize the fun and playful nature of makeup, like Benefit Cosmetics' bubbly and flirtatious brand.
3. Multifunctional Beauty Products - There is a growing trend in the cosmetic industry towards multifunctional products, such as Benefit Cosmetics' Glowla kit which includes makeup for the eyes, lips, and cheeks.
Industry Implications
1. Cosmetics - The cosmetic industry has an opportunity to create and market compact makeup kits for on-the-go applications, similar to Benefit Cosmetics' Glowla kit.
2. Beauty - The beauty industry can create and market playful and fun beauty products like those from Benefit Cosmetics, which emphasizes the fun and flirtatious aspects of makeup.
3. Personal Care - There is an opportunity in the personal care industry to create multifunctional beauty products like Benefit Cosmetics' Glowla kit, which offers makeup for the eyes, lips, and cheeks all in one compact package.