Birmingham-based streetwear imprint Bene Culture introduces a look at its new collection designed for the Spring/Summer 2023 season. It highlights a wide range of looks that are adorned with reinterpreted iterations of its logos and technically-fuel garments that are ready to tackle the unpredictable Uk weather. The seasonal capsule explores new fabric materials including denim and ribbed cotton, to name a few.
It also highlights some new details including elasticated waistbands for easy wearing. Bene Culture also introduces a new technical rain jacket that has a dropped neckline and exposed stitching along the hems. The rest of the capsule includes a long-sleeved tee, a new hoodie, and a crewneck sweater. Overall, the color palette is highlighted by washed purple, white, and cream.
Technically Focused Weather-Ready Apparel
Bene Culture Presents its Latest Capsule for SS23
Trend Themes
1. Weather-ready Apparel - Opportunity for brands to create technically advanced and functional apparel to combat unpredictable weather.
2. Technically-fueled Garments - An opportunity for companies to explore new fabrics and innovative materials to create advanced and functional apparel.
3. Reinterpreted Logos - An opportunity for brands to refresh and modernize their logos to appeal to a new generation of consumers.
Industry Implications
1. Fashion Industry - Brands can leverage technical innovations to create weather-ready apparel that is both functional and fashionable.
2. Textile Industry - An opportunity for companies to develop new materials and fabrics that enhance the functionality of weather-ready apparel.
3. Outdoor Industry - Brands can expand their offerings by creating technically advanced apparel that is designed specifically for outdoor activities.