Tech brand Samsung is tapping into model Instagram culture with its latest mobile adds promoting the Galaxy Note 5 and Galaxy S6 edge+ with supermodels Bella Hadid and Xiao Wen. The ad cleverly showcase on the models posing with the smart devices rather than fashion accessories or garments.
While Hadid and Wen are most recognizable for their fashion covers, shoots and product placements, Samsung is bringing the girls into the tech world. The lookbook for the new Galaxy products showcase the models dressed in short blonde wings, heavy eyeliner and boldly colored garments posing artfully with the mobile devices.
This is a smart move for Samsung as they leverage the rise of models famed for their Instagram accounts by having them star in ads alongside the brand's tech products.
High Fashion Mobile Campaigns
Samsung's Recent Smartphone Ads Star Models Xiao Wen and Bella Hadid
Trend Themes
1. Model Instagram Culture - Opportunity to collaborate with social media influencers and leverage their large followings to promote tech products.
2. Fashion-tech Collaboration - Innovation in the fashion industry by incorporating technology into fashion accessories or garments.
3. Celebrity Endorsements in Tech - Opportunity to partner with celebrities to increase brand awareness and appeal for tech products.
Industry Implications
1. Tech - Opportunity for tech companies to explore new marketing strategies and partnerships with fashion and modeling industry.
2. Fashion - Opportunity for fashion brands to embrace technology and incorporate it into their designs and marketing campaigns.
3. Advertising - Opportunity for advertisers to tap into the popularity of social media influencers and celebrities to promote tech products.