For the launch of the highly anticipated SR-1, the European automaker teamed up with the renowed watchmaker to create the Bell & Ross Peugeot Watch designed specifically with the car's specs in mind.
The Bell & Ross Peugeot Watch is made of stainless steel and features a snowflake-like dial that apparently took some of the most advanced machining processes in watch crafting to create. The minute and hour hands are nickel-plated and the leather strap uses the same leather found in the car's interior. The Bell & Ross Peugeot Watch debuts along with the SR-1 in Geneva next month.
Luxury Car-Inspired Timepieces
The Bell & Ross Peugeot Watch Goes Nicely with Million-Dollar Autos
Trend Themes
1. Luxury Car-inspired Watches - Opportunity for watchmakers to collaborate with luxury car brands and create timepieces that echo the design and features of high-end automobiles.
2. Advanced Manufacturing in Watch Crafting - Potential for innovative machining processes in watchmaking to create intricate and unique designs, as demonstrated by the snowflake-like dial of the Bell & Ross Peugeot Watch.
3. Integration of Automotive and Watch Industries - Disruptive innovation opportunity for closer integration between car and watch industries, such as using the same materials for both car interiors and watch straps.
Industry Implications
1. Luxury Car Manufacturing - Collaboration with watchmakers to design exclusive timepieces that enhance the allure of high-end automobile brands.
2. Watchmaking - Exploration of advanced machining techniques to create unique and visually striking watch dials, hands, and components.
3. Fashion and Luxury Goods - Opportunity for fashion and luxury retailers to showcase and sell luxury car-inspired timepieces as desirable and exclusive accessories.