In an effort to reassure concerned citizens, the European Union recently launched a new vaccine campaign, dubbed 'Believe in Science.' The 27-nation bloc created a coordinated rollout that sends a unified message that the vaccination is not only safe but the best hope at ending the pandemic quickly.
"Today is a beautiful, symbolic day: All the citizens of Europe together are starting to get their vaccinations, the first ray of light after a long night," said Italian virus czar Domenico Arcuri. "We all have to continue to be prudent, cautious and responsible. We still have a long road ahead, but finally we see a bit of light."
The EU hopes The vaccination campaign eases frustrations, especially in Germany, as Britain, Canada, and the United States began introducing the inoculation programs weeks earlier.
European Vaccination Campaigns
The European Union Debuts the 'Believe in Science' Campaign
Trend Themes
1. Vaccine Confidence - Opportunities for campaigns to build trust in vaccines and communicate their importance to the public.
2. Coordinated Rollouts - Opportunities for governments to collaborate and implement synchronized vaccine distribution strategies.
3. Science Communication - Opportunities to bridge the communication gap between scientists and the public to increase vaccine uptake.
Industry Implications
1. Healthcare - Disruptive innovation opportunities in vaccine research, development, and distribution.
2. Marketing - Opportunities to develop campaigns that promote the importance and safety of vaccines.
3. Public Sector - Opportunities for governments to improve public health policies and practices related to vaccine distribution and communication.