Nike introduces a new iteration of the iconic Air Force 1 sneaker model in a design and color version called the Believe Daruma. The shoes boast a double layered construction and are based with a clean white foundation paired with a white branded Swoosh to match across the side.
The words "I Believe" and a Daruma figure is printed onto the shoe by the heel, which is a traditional symbol of luck to welcome the new year. The red tongue tag have the same verbiage with a hint of red. To add some color to the sneaker, there are hues of red, gold, and black in a image that swirls together in the forms of the daruma dolls as another nod to Japanese culture.
Japanese Artistry Accented Sneakers
Nike's Air Force 1s Get a Believe Daruma Design Update
Trend Themes
1. Japanese-inspired Sneakers - Opportunities for collaborations with Japanese artists and designers to create unique sneaker designs.
2. Cultural Symbol Sneakers - Using traditional symbols and designs from various cultures to create limited edition sneakers that appeal to collectors and enthusiasts.
3. Holiday-themed Sneakers - Creating limited edition sneakers to celebrate cultural holidays and events for targeted markets.
Industry Implications
1. Footwear - Innovation in the design and marketing of sneakers creates opportunities for differentiation and growth in the highly competitive footwear industry.
2. Fashion - Fashion brands and retailers can use limited edition sneaker collaborations to drive foot traffic and sales both online and in-store.
3. Art and Design - Collaborating with artists and designers to create unique sneaker designs can lead to innovative and profitable products in the art and design industries.