With World Bee Day fast approaching (Thursday, May 20), many consumers are wondering how they a difference for Canadian bee colonies. One brand leading the way is Belgian Moon. The brand is helping Canadians support pollinators with its can of Belgian Moon Honey Daze. The light wheat ale is "crafted with a touch of sweetness and an orange peel for a refreshing taste," and is available at local liquor and grocery stores.
Made with ethically sourced real Canadian honey, and in partnership with Dancing Bee Equipment, Belgian Moon will plant one pollinating flower (up to 100,000) for every can of Honey Daze produced in an effort to support the ecosystem for honeybees.
"Approximately 80 percent of flowering plants depend on pollinators such as the Honey bees to transfer their pollen," said Todd Kalisz, Master Beekeeper and CEO of Dancing Bees Equipment. "Without our lovely pollinating friends, humans wouldn’t be able to enjoy the natural sweeteners - like honey - that make everything, including Belgian Moon beer, taste better."
Bee-Supporting Beer Campaigns
The Belgian Moon Honey Daze Helps Support Canadian Bee Colonies
Trend Themes
1. Bee-supporting Beer - Creating beer products that help Canadian bee colonies and highlight the importance of pollinators.
2. Ethical Sourcing - Ensuring that products utilize ethically sourced ingredients and materials to support eco-friendly practices.
3. Ecosystem Conservation - Protecting and preserving the natural environment by supporting initiatives that foster the conservation of ecosystems through collaborative partnerships.
Industry Implications
1. Craft Beer - Craft breweries can incorporate bee-friendly ingredients and partner with organizations that support bee colony health to create unique products that benefit both the company and environment.
2. Agriculture - Agriculture companies can work alongside beekeeping organizations to implement sustainable practices that foster the preservation of natural ecosystems and support the vital role of pollinators such as bees.
3. Consumer Goods - Consumer goods businesses can prioritize ethical sourcing and collaborate with organizations such as Dancing Bee Equipment to create products that support conservation and environmental initiatives while building brand trust with consumers.