To illustrate that "Some things get better with time", wine brand A Bela Sintra released this campaign that compares things over a longer period of time. The print ads consist of two light hearted prints and two war-related ads.
We have an ugly baby peacock in January before he becomes a breathtaking beauty come July, and a comparison between Saint Tropez in 1950 (with a picture of a woman in a swimming suit that covers most her body) and 2007 with a topless shot. Then we have more serious ads with one showing a picture of Adolf Hitler in 1939 and another blank one in 1946 indicating his death. The last one is a mushroom shaped nuclear explosion in 1945 compared to a tasty looking mushroom vegetable in 2007.
The campaign was created by Giovanni + DraftFcb ad agency in São Paulo, Brazil with creative directors Adilson Xavier, Ricardo John and Sidney Araújo, and art director / Copywriter Sidney Araújo.
Visuals of Things Getting Better With Time
A Bela Sintra: Hitler, Peacocks
Trend Themes
1. Long-term Transformations - The campaign highlights the positive changes that occur over time, creating opportunities for brands to explore and celebrate long-term transformations in their marketing efforts.
2. Contrasting Visuals - The use of contrasting visuals in the campaign prompts brands to consider incorporating visual storytelling techniques to capture the audience's attention and convey compelling narratives.
3. Historical Reflections - The historical comparisons showcased in the campaign inspire brands to leverage historical references to evoke nostalgia, foster connections with the past, and craft engaging narratives.
Industry Implications
1. Advertising and Marketing - The campaign's creative approach presents opportunities for advertising and marketing professionals to experiment with innovative ways of storytelling and visual communication.
2. Food and Beverage - The campaign's juxtaposition of a nuclear explosion in 1945 with a visually appealing mushroom vegetable in 2007 suggests opportunities for the food and beverage industry to explore the themes of transformation and improvement through product visuals.
3. Fashion and Beauty - The comparison of an ugly baby peacock in January evolving into a breathtaking beauty in July offers opportunities for the fashion and beauty industry to embrace the concept of transformative journeys and highlight the positive evolution of their products or services.