Superdrug, the Watson-owned retailer, recently joined forces with anti-bullying charity Ditch the Label to launch the #BeKind anti-bullying campaign. The new initiative was launched in response to "online trolls" commenting hurtful messages on its social media platforms.
The brand announced that for any online abuse posted on its social platforms, Superdrug will respond with a reminder of the impact of these words. The message states: "At Superdrug, we want our social spaces to be a positive experience for everyone. We won’t tolerate cyber bullying or unnecessary, hurtful comments. We’d like to ask that if you have nothing nice to say, that you don’t say anything at all. Please be kind to each other and keep your comments section a safe space for everything. #Bekind."
Retailer-Branded Anti-Bullying Campaigns
Superdrug & Ditch the Label Partner for #BeKind Campaign
Trend Themes
1. Anti-bullying Campaigns - There is a growing trend towards creating anti-bullying campaigns by brands to promote positivity and safety online.
2. Social Media Responsibility - Brands are becoming more responsible for the content on their social media platforms and are taking action against online bullying.
3. Collaboration with Charities - There is an increasing trend for brands to partner with anti-bullying charities to raise awareness and address the issue of online bullying.
Industry Implications
1. Retail Industry - Retailers are taking action to promote online safety and positivity by launching anti-bullying campaigns and partnering with charities.
2. Social Media Industry - Social media platforms need to address the issue of online bullying and collaborate with brands and charities to promote positivity and safety online.
3. Charity Industry - Anti-bullying charities are partnering with brands to raise awareness and combat online bullying by promoting kindness and positivity.