As part of their Beijing Olympics 2008 official sponsorship, Adidas has released several advertisements to supplement their highly popular "Impossible is Nothing" campaign.
The latest Olympic-themed print ad from Adidas can be seen in the gallery above. It features a runner wearing a toque (beanie?) and gloves, clearly pushing his body hard on a cold morning of training. Through the haze, the Olympic Bird's Nest Stadium can be identified in the background.
The copy reads, "Gold is more than a colour. It's a dream to keep chasing. It's a dream to keep you going. It's a dream that sometimes gets put on hold. Gold is never a given."
Check out some more Adidas Impossible is Nothing ads below.
Beijing Olympic Sponsorship Ads
Adidas "Impossible is Nothing" Runner
Trend Themes
1. Olympic-themed Advertising - Opportunity for companies to leverage the Olympics to promote their products and services and strengthen brand image.
2. Motivational Advertising Campaigns - Opportunity for companies to create ads that inspire and encourage individuals to keep striving for their goals.
3. Sports Apparel Advertising - Opportunity for companies to promote their sports apparel products through creative advertising campaigns.
Industry Implications
1. Sports Apparel Industry - Opportunity for companies in the sports apparel industry to leverage the Olympics to promote their products and services.
2. Sporting Goods Industry - Opportunity for companies in the sporting goods industry to promote their products through Olympic-themed advertising campaigns.
3. Marketing Industry - Opportunity for marketing firms to offer Olympic-themed advertising services to companies looking to leverage the Olympics for brand promotion.