At the Milan Design Week, the now-iconic beer company debuted its new Heineken Heels. The heels follow an unusual, towering architectural design that probably isn't very comfortable, but looks very high fashion with a silver wrap around the feet and ankles.
Whether or not the shoes will actually be available for purchase has yet to be seen. If the world falls in love with these shoes, Heineken has officially broken completely new ground in the alcohol industry. Heineken presented its heels in its Open Design Explorations: The Club exhibition during the Milan Design Week. Next to these awesome heels, Heineken also presented a few dress designs and lots of other unexpected products.
Beer-Branded Stilettos
The Heineken Heels May Not be for Everyone
Trend Themes
1. Alcohol-branded Fashion - Heineken has pioneered the concept of alcohol-branded fashion with its debut of the Heineken Heels at Milan Design Week.
2. Unconventional Fashion Design - Heineken's unconventional architectural design for the Heineken Heels presents a disruptive innovation opportunity for the fashion industry to explore.
3. Novelty Merchandising - Heineken's presentation of unexpected products, including the Heineken Heels, highlights the potential for novelty merchandising in the alcohol industry.
Industry Implications
1. Alcohol Industry - Heineken's debut of the Heineken Heels at Milan Design Week presents a new direction for the alcohol industry to explore beyond traditional product offerings.
2. Fashion Industry - Heineken's introduction of the unconventional design of the Heineken Heels opens up possibilities for fashion designers to think outside the box and create unique designs.
3. Merchandising Industry - Heineken's inclusion of the Heineken Heels as an unexpected product in its Open Design Explorations: The Club exhibition highlights the potential for novelty merchandising in the industry.