To market his pre-fall Chanel collection, fashion icon Karl Lagerfeld shot this gorgeous Russian-inspired ad campaign. Starring Russian model Sasha Pivovarova, these photos are just exquisite.
A key feature in Karl Lagerfeld's Pre-Fall ads for Chanel is the extravagant styling of ornate jewelry on the model. Lagerfeld was definitely making a point in a not so subtle way.
Implications - Fashion that captures the aesthetic of an iconic period of history from a certain section of the world is bound to get attention. This collection definitely shows how consumer interest is the result of cleverly reimagining the familiar and it's no surprise to see that even the most fashion-savvy consumers would take note of something so decidedly thematic.
Ornate Russian Fashion
Karl Lagerfeld's Pre-Fall Campaign for Chanel
Trend Themes
1. Russian-inspired Fashion - A trend in fashion in which designers are incorporating traditional Russian elements into their designs, providing a unique, attention-grabbing aesthetic.
2. Ornate Jewelry - A trend in fashion where designers are creating statement pieces of jewelry that act as the centerpiece of an outfit.
3. Thematic Collection - A trend in fashion where collections are created to tell a story and evoke emotion through cohesive thematic elements.
Industry Implications
1. Fashion - Designers and fashion brands can take inspiration from traditional Russian fashion and jewelry designs to create unique collections that appeal to consumers.
2. Jewelry - Jewelry designers can create ornate statement pieces that serve as a focal point of an outfit, rather than just a simple accessory.
3. Advertising/marketing - Marketers can take a thematic approach when advertising a particular product or collection, tapping into consumers' emotions and storytelling to sell a product.