Beauty Pie is upgrading its memberships to include a Beauty Pie Plus model. Previously, the membership system included a monthly limit. SUrveys showed that members felt stifled by the limitations. The brand luxury cosmetics brand, therefore, decided to modify the system to increase consumer satisfaction.
Founded in 2016 by beauty entrepreneur Marcia Kilgore, Beauty Pie's new membership gives members the flexibility to shop when they want due to eliminating the former monthly spending limits. Instead, the beauty brand renews an upfront spending allowance for members every year. Additionally, the upgrade answers to rampant inflation across areas of the supply chain. The new Beauty Pie Plus model follows the company's completion of a Series B financing round.
Monthly Cosmetic Memberships
Beauty Pie is Upgrading its Membership System with a New Model
Trend Themes
1. Flexible Memberships - Businesses can modify membership systems by giving consumers greater flexibility, thereby increasing customer satisfaction.
2. Elimination of Monthly Limits - Brands can increase their appeal to customers by eliminating monthly spending limits and offering upfront spending allowances.
3. Adapting to Inflation - Companies can adapt to supply chain inflation by modifying existing business models and membership systems.
Industry Implications
1. Cosmetics - Companies in the cosmetics industry can potentially attract more clientele by upgrading membership systems.
2. Subscription-based Services - Subscription service providers can explore flexible membership models to better meet customers' needs.
3. Retail - Retailers can use innovative business models such as upfront spending allowances to differentiate themselves and attract more customers.