Nestlé--a company better known for chocolate--has branched into nutricosmetics: products taken orally that benefit the skin. The company’s newly launched ‘Glowelle’ beverage is touted as beauty in a bottle. The drink is said to "fight the signs of aging by nourishing your skin from within," according to an article in MediaPost.
‘Glowelle’ is a blend of antioxidant vitamins, fruit extracts and plant nutrients that, when ingested, hydrate the skin to reduce wrinkles and effectively roll back the hands of time. Sounds easy and yummy too.
The beautifully packaged beverage is available in a pomegranate lychee fruit combo and a raspberry jasmine flavor. Nestlé is currently selling the beauty drink at a few high end department stores for $7 a bottle. It also comes in a handy powdered single version that you can add to water like other popular drink mixes.
Bottled Natural Beauty
Nestle Glowelle Anti-Aging Drinks
Trend Themes
1. Nutricosmetics - The rise of nutricosmetics presents an opportunity for companies to develop oral beauty products that provide skincare benefits from within.
2. Beauty Beverages - The emergence of beauty beverages like Nestle's Glowelle opens up possibilities for creating innovative drink formulations that target specific skin concerns and promote healthy aging.
3. Convenient Skincare - The demand for convenient skincare solutions, such as powdered versions of beauty drinks, suggests an opportunity to create on-the-go products that offer quick and easy ways to nourish and hydrate the skin.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can explore the creation of nutricosmetic products that combine skincare benefits with oral consumption, tapping into the growing market for beauty beverages.
2. Beverage Industry - The beverage industry can capitalize on the trend of beauty beverages by developing innovative formulas that incorporate skin-nourishing ingredients, appealing to health-conscious consumers.
3. Health and Wellness Industry - The health and wellness industry can leverage the demand for convenient skincare solutions by offering powdered versions of beauty drinks and other portable products that cater to busy individuals seeking quick skincare routines.