The BEAUTY BAY Advent Calendar has been unveiled by the beauty retailer well ahead of the holiday season to provide consumers with a way to get ready for December.
The kit comes with a total of 25 products packed into a box for beauty enthusiasts alike to enjoy for each day of the month. The advent calendar will be available for consumers to purchase starting August 30, and comes with products from brands like e.l.f. Cosmetics, Bubble Skincare, Sol de Janeiro, Beauty of Joseon, The INKEY List and more. The advent calendar is arriving n a timely manner given the recent 5,000% increase in searches for 'best beauty advent calendars,' according to Google Trends in the past 30 days.
Beauty Expert and Senior Buyer Grace Ferns spoke on the BEAUTY BAY Advent Calendar saying, "We’ve built our first advent calendar with the beauty obsessive in mind. That means prioritising new and emerging brands, viral beauty trends and – crucially – products that can be relied upon for incredible results at the busiest time of the year. We’ve seen Korean beauty explode this year, so including the Beauty of Joseon Ginseng Essence Water was a no-brainer. Similarly, a smoky, grunge nineties eye has enjoyed a huge resurgence in popularity – so we knew the By BEAUTY BAY Nude Matte Palette would go down a treat."
Beauty Retailer Advent Calendars
The BEAUTY BAY Advent Calendar is Arriving Ahead of the Holidays
Trend Themes
1. Rise of Beauty Advent Calendars - Quickly sold out beauty advent calendars signal a burgeoning market segment driven by high consumer anticipation and limited edition product releases.
2. K-beauty Integration - The inclusion of Korean beauty brands in advent calendars reflects the growing dominance and consumer preference for K-beauty products in Western markets.
3. Nineties Makeup Revival - The resurgence of nineties eye makeup trends in product offerings highlights a nostalgia-driven demand stimulating a revival for retro beauty aesthetics.
Industry Implications
1. Beauty and Personal Care - Emerging trends like beauty advent calendars are revitalizing the sector with innovative packaging and time-sensitive product launches.
2. Retail and E-commerce - The advanced release of beauty advent calendars points to shifting retail strategies that capitalize on early consumer excitement and search trends.
3. Cosmetics Manufacturing - The high demand for diverse and specialized products in advent calendars suggests a significant opportunity for cosmetic manufacturers to broaden their portfolio with exclusive collaborations.