An online beauty retailer, Beauty Bay announced its partnership with Disney Colour for a new makeup range. The collection is set to launch on September 8th, 2021. The partnership is bringing new affordably-priced palettes, shadow sticks, and lip and cheek duos.
Boasting buildable formulas, all items in the collection were inspired by original colors from some of Disney's most iconic films. The nostalgic range includes four separate Disney-themed collections. The films used for color inspiration include the 1940's classic Pinocchio, 1967's The Jungle Book, the 1941 iconic Dumbo, and 1951's Alice in Wonderland.
Beauty Bay's online platform includes an app. App users will have access to the vegan and cruelty-free collections 24 hours earlier on September 7th.
Movie-Inspired Cosmetic Colorways
Beauty Bay Collaborates with Disney for a New Collection
Trend Themes
1. Movie-inspired Makeup - Beauty brands can collaborate with media companies to create makeup and cosmetic collections inspired by popular movies and TV shows.
2. Affordable Beauty Collections - Affordably-priced makeup collections can attract consumers who are budget-conscious yet still desire high-quality cosmetic products.
3. Vegan and Cruelty-free Beauty Products - Increasing demand for vegan and cruelty-free cosmetic products can prompt beauty brands to explore and incorporate ethical practices in their production processes.
Industry Implications
1. Beauty and Cosmetics Industry - Beauty and cosmetics companies can capitalize on the popularity of movie-inspired makeup collections to attract a wider consumer base and increase their revenue.
2. Media and Entertainment Industry - Media and entertainment companies can collaborate with beauty brands to create cosmetic collections that appeal to their fanbase and generate additional revenue streams for their business.
3. Ethical and Sustainable Beauty Industry - Increasing demand for vegan and cruelty-free cosmetics can prompt the ethical and sustainable beauty industry to innovate their production processes and offer more eco-friendly and ethical options to consumers.