Male consumers are focusing more on their personal hygiene now more than ever, so the Barbos beard products and care essentials are aimed at being an approachable option.
Designed by the Unblvbl creative agency, the branding for the Barbos products consists of a hand-drawn canine that has been personified into a distinguished gentleman. Complete with a beard, mustache and bowler hat the dog brings a sense of whimsy to the product lineup and more in-line with male consumer design preferences for humor and absurdity.
The market for beard products is showing significant increase as more male consumers seek out ways to maintain personal hygiene and appear more polished. The Barbos care products aim to provide an effective cosmetic solution for male consumers, while at the same time providing a humorous approach to branding.
Masculine Beard Product Branding
Barbos Care Products for Men are Emblazoned with a Dapper Canine
Trend Themes
1. Male Grooming - The trend of male grooming products is on the rise and this could pave the way for more brands with humoristic branding to cater to this market.
2. Animal-themed Branding - Incorporating animal identities and characteristics into branding could give rise to unique brand personalities.
3. Humoristic Product Branding - Humoristic branding of personal care products could present a branding opportunity aimed at the male demographic.
Industry Implications
1. Personal Care Industry - The personal care industry could benefit from more innovative and humoristic branding for their male grooming products.
2. Pet Care Industry - Branding in the pet care industry could take a different approach, and emulate the success of Barbos by mixing humor with their products.
3. Advertising Industry - The advertising industry could create more humoristic campaigns targeted at the male demographic aimed at driving sales of personal care products.