Fashion is always better in the fall since there is more selection and a nice coat can make anything cool. Beams Fall/Winter 2009 collection brings back retro rad styles with their eyes firmly planted on the future.
This season’s offerings feature heavily on boyish influences and looks. With the Beams Fall/Winter 2009 designs signaling a step towards a more fashion forward look, while maintaining the retro 80's vibe we have all come to love/hate.
Implications - Male consumers in modern society are attracted to products that will help them put on display their fashionable side. Items that feature a more feminine touch appeal to men who want to explore different sides of themselves.
80's School Boy Fashion
Beams Fall/Winter 2009 Collection Brings a Retro Vibe
Trend Themes
1. Retro Fashion Revival - Opportunity for clothing brands to create collections that blend nostalgic 80's styles with modern fashion-forward designs.
2. Gender-bending Fashion - Potential for brands to offer gender-neutral or feminine-inspired clothing options to appeal to male consumers seeking to express different facets of their style.
3. Fall Fashion Selection - Opportunity for retailers to capitalize on the increased demand for stylish coats and a wider array of fashion choices during the fall season.
Industry Implications
1. Clothing Brands - Companies can innovate by infusing retro 80's style with contemporary designs, appealing to consumers seeking a nostalgic yet fashion-forward aesthetic.
2. Retail - Retailers can take advantage of the higher demand for fashionable coats and the broader selection of clothing styles in the fall season to attract and satisfy customers.
3. Fashion Accessories - Opportunities exist for accessory brands to create complementary items that enhance the retro-inspired 80's fashion trend, such as statement belts, hats, and earrings.