Sunny Surf Styles

The Beach Crew Collection by Opening Ceremony is Totally Beach-Ready

The Beach Crew collection by Opening Ceremony is complete with beach-ready and surf-inspired pieces that are sure to convince anyone that you're a Cali-born surfing superstar. The collection, which features pieces for both men and women, perfectly embodies the surfer's lifestyle.

The designers selected a palette of soft pastels, making the clothes from this collection appear as if they, like their wearers, have spent a little bit too much time in the sun. From the graphic t-shirts to the printed baseball jackets to the basic elastic-band shorts, the Beach Crew collection is the perfect combination of surf-inspired and summertime preppy styles. The Beach Crew collection is available for purchase online at the Opening Ceremony website.
Trend Themes
1. Surf-inspired Fashion - Disruptive innovation opportunity: Create sustainable and eco-friendly surf-inspired clothing using recycled materials.
2. Gender-inclusive Collections - Disruptive innovation opportunity: Develop gender-neutral beachwear options that cater to a diverse range of customers.
3. Pastel Color Palette - Disruptive innovation opportunity: Introduce pastel-colored activewear and swimwear for a fresh and trendy look at the beach.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine technology and fashion to create smart clothing that enhances the surfing experience.
2. E-commerce - Disruptive innovation opportunity: Utilize virtual reality technology to provide an immersive online shopping experience for beachwear.
3. Sustainability - Disruptive innovation opportunity: Develop eco-friendly surfboard materials and manufacturing processes to reduce environmental impact.

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