Be Tough Tee

Unleash Your Inner Gangsta

You've watched too many gangsta flicks, now you're ready to unleash your inner tough guy/gal to the world. But living in Australia means with tough gun laws (for a damn good reason me thinks) in place, the closest you'll ever come to a hand gun is a NERF powered one from Toys R Us. So What's a wannabe gangsta to do?

Enter the Be Tough Tee from Atypyk. Classic and simple, yet effective enough to show the world that you WOULD mean business; and no fear of being reprimanded by the authorities or accidently blowing off your butt cheeks.
Trend Themes
1. Streetwear Fashion - Opportunity to tap into the growing demand for streetwear influenced clothing designs.
2. Non-lethal Self-defense - Innovative ways to provide personal protection without the use of firearms.
3. Humorous Fashion - Creating clothing that has a humorous or satirical take on popular culture and social phenomena.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend for streetwear fashion and humorous clothing designs.
2. Self-defense - Companies designing and marketing non-lethal self-defense tools and training services could disrupt the personal safety market.
3. Toys and Games - The toy industry can adapt to the demand for non-lethal toy guns with designs that emulate real guns without creating an unsafe environment.

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