Lipton recently held the 'Be More Tea' Festival in celebration of its 125th anniversary. The main attraction at the event was a record-breaking pitcher of iced tea that took 25 hours to brew, using over eight bags of Lipton tea leaves. Thousands of pounds of ice were needed to keep the drink chilled and ready to serve throughout the day.
Lipton wanted to celebrate its historic past by breaking a Guinness World Record and sharing the accomplishment with tea lovers at the festival. Thousands of guests enjoyed the festival that had live music as well as several Lipton tea products available, including tea-infused food and drinks. The giant iced tea pitcher set the stage for the larger-than-life theme that followed, which included games like Tea Pong and a giant Lipton ball pit.
Giant Iced Tea Pitchers
Lipton's 'Be More Tea' Festival Broke a World Record for Largest Iced Tea
Trend Themes
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Industry Implications
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