The BDC by Wella Professionals 2011 Catalogue shares a passion for voluminous hair. The striking models allow their 'dos to take center-stage in this photoshoot. Coy curly hair, big frizzy afros and teased out updos are the prominent styles featured in the lookbook.
Grab your curling iron, teasing comb and a whole lot of hairspray to try and recreate the looks featured in the BDC by Wella Professionals 2011 Catalogue.
Implications - Consumers will likely invest in the products that provide them an experience that cannot be achieved on their own. Whether it be for financial or practical reasons, consumers will likely invest in products that generate similar feelings of excitement or buzz.
Hair-Raising Photography
The Inspiring BDC by Wella Professionals 2011 Catalogue
Trend Themes
1. Voluminous Hair Trend - The trend of voluminous hair is gaining popularity, creating opportunities for hair product manufacturers to develop innovative products that enhance volume and provide a unique experience.
2. Natural Hair Trend - The trend of embracing natural hair textures opens up possibilities for hair care brands to create products that cater to the unique needs of curly, frizzy, and afro hair.
3. DIY Hair Styling Trend - The trend of people wanting to recreate professional hair looks at home presents opportunities for beauty tools and accessories companies to create easy-to-use and effective styling products.
Industry Implications
1. Hair Product Manufacturing - The hair product manufacturing industry can capitalize on the voluminous hair trend by developing new formulas and technologies that provide maximum volume and long-lasting hold.
2. Hair Care Brands - Hair care brands specializing in curly, frizzy, and afro hair can disrupt the market by creating innovative products that enhance natural hair textures, reduce frizz, and promote healthy hair.
3. Beauty Tools and Accessories - The beauty tools and accessories industry can tap into the DIY hair styling trend by designing user-friendly tools and accessories that help people achieve professional-looking hairstyles at home.